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Marketing in the internet – as seen from Italy


No. 73 – October 24, 2004


 
Other articles on similar subjects
are published in English
in the Offline column
 

 

loghino.gif (1071 byte) 1. Faster growth?


The growth of the internet was never “slow” – but in 200-2001 it wasn’t as fast as in previous years. Now there seems to be a change. Of course data and statistics are never totally accurate, and trends need to be understood over extended periods of time, but figures for year 2003 and the first half of 2004 show increasing acceleration.

Wordlwide hostcount seems likely to exceed 300 million this year. Growh in June 2004 was 76 percent compared to two years earlier. Europe had over 30 million internet hosts in 2003, over 40 in June 2004 and, if this trend continues, will be above 50 million by year end.

A more detailed analysis is in the data section. Summaries of the situation in past years were reported in this newsletter since 1997 – recently in issues 62 (February 2002) 68 (April 2003) 70 (February 2004) and this will remain as a “historical record” when a new update will be available, probably in the first quarter of 2005.

In this issue, in addition to wordwide and European data, there are summaries of the situation in Latin America, Asia and Africa.


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loghino.gif (1071 byte) 2. New worldwide data


The analysis of international data confirms strong growth of the internet worldwide. This is the evolution from 1994 to 2004.

  Number
of hosts
annual
growth
1994 5,800,000 + 119 %
1995 12,900,000 + 104 %
1996 21,800,000 + 104 %
1997 28,700,000 + 52 %
1998 42,200,000 + 46 %
1999 72,400,000 + 68 %
2000 109,600,000 + 51 %
2001 147,300,000 + 35 %
2002 171,600,000 + 17 %
2003 233,100,000 + 26 %
2004 285,139,107 + 41 %

There seems to be a new acceleration after a (relatively) slower phase in 2001-2002, but we shall need to look at figures fo following periods to understand how the trend is evolving.

The broad picture by “large geographic areas” hasn’t basically changed.


Large geographic areas

geographic areas


In the last two years growth in central-south America, Asia and Europe was faster than the world average. The percentage of North America is constantly (though slowly) decreasing, but it still has a dominant share, mostly because of internet concentration in the United States.

In 1999 there were six countries worldwide with over a million internet hosts (two in Europe). In 2000 there were ten (four in Europe). In 2001 thirteen (six in Europe). Seventeen (nine in Europe) in 2002 and twenty in 2003. Now there are twentyone – fourteen in Europe, four in the Americas, two in Asia and one in Oceania.

The countries with over three million hosts were two in 2001, eight in 2003 and there are eleven in 2004. Seven countries (five in Europe) now have over four million.

Some data are questionable – as in the case of Italy (traditionally much weaker) now being far ahead of the UK and Germany. But the broad picture is fairly coherent and consistent over time.

This chart shows data for 34 countries (of 240) with over 300,000 internet hosts.

  Number of hosts
June 2004
% growth
in two years
% of
  total  
Per 1000
inhabit.
United States 176,900,000 + 67.7 62.0 630.1
Japan 16,445,223 + 88.7 5.7 129.6
Italy 7,447,300 + 151.7 2.6 132.3
Netherlands 5,278,792 + 100.5 1.9 332.8
Germany 4,892,860 + 67.4 1.7 57.0
United Kingdom 4,173,453 + 66.4 1.5 69.8
France 4,085,340 + 99.0 1.4 69.8
Australia 3,939,321 + 57.8 1.4 232.1
Canada 3,562,482 + 13.8 1.3 118.8
Brazil 3,485,773 + 75.3 1.2 20.5
Taiwan 3,153,004 + 73.8 1.1 149.7
Spain 2,300,000 + 35.7 0.8 56.1
Poland 1,993,016 + 164.3 0.7 51.6
Sweden 1,871,294 + 57.5 0.7 210.7
Belgium 1,773,603 + 113.0 0.6 173.2
Denmark 1,722,081 + 97.4 0.6 321.9
Finland 1,532,763 + 25.8 0.5 295.1
Mexico 1,523,277 + 51.6 0.5 15.6
Switzerland 1,505,058 + 125.5 0.5 206.6
Norway 1,367,973 + 115.7 0.5 302.7
Austria 1,284,933 + 78.3 0.5 159.3
Argentina 926,667 + 90.6 0.3 25.7
Russia 874,500 +  9.2 0.3 6.0
Hong Kong 783,371 + 102.1 0.3 116.8
Israel 754,244 + 224.7 0.3 128.5
South Korea 600,000 n.a.   0.2 13.5
New Zealand 587,678 + 40.1 0.2 157.3
Singapore 503,099 + 48.0 0.2 154.2
Hungary 491,839 + 115.4 0.2 48.2
Turkey 474,129 + 187.0 0.2 7.5
Czech Republic 443,299 + 22.4 0.2 43.1
Portugal 419,402 + 57.5 0.2 40.5
Thailand 360,255 + 302.3 0.1 5.9
South Africa 350,501 + 42.1 0.1 8.1
World 285,139,107 + 75.8   18.6


This graph shows the situation, in the first half of 2004, for the eleven countries with over three million internet hosts.


Internet hosts in 11 countries
countries worldwide with over three million hosts
 

11 
countries


If, for better readability of the chart, we exclude the United States, this is the pictire for the other twenty countries with over a million hosts.


Internet hosts in 20 countries
countries worldiwide with over a million hosts   (US excluded)
 

20 countries


This is an update of the graph showing density (hosts per 1000 inhabitants) for the 27 countries (excluding the US) with over 500,000 internet hosts.


Internet hosts per 1000 inhabitants in 27 countries
 
density graph

And, as usual, this is the density picture shown as a map.


Internet hosts per 1000 inhabitants

world map


More detailed data and comments, including a graph of hostcount in relation to income, are in the international data analysis.

 

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loghino.gif (1071 byte) 3. New European data


There are some relevant changes in Europe compared to the situation that was summarized in issue 70 (February 2004.)  As usual, a more detailed analsis, with comments, is in the basic document on European data.

Now the total in Europe is over 44 million internet hosts. This is an update for the 25 European countries with 100,000.


  Number of hosts
June 2004
% of
Europe
Per 1000
inhabit
Italy 7,447,300 16.8 132.3
Netherlands 5,278,792 11.9 332.8
Germany 4,892,860 11.0 57.0
United Kingdom 4,173,453 9.4 69.8
France 4,085,340 9.2 69.8
Spain 2,300,000 5.2 56.1
Poland 1,993,016 4.3 51.6
Sweden 1,871,294 4.2 210.7
Belgium 1,773,603 4.0 173.2
Denmark 1,722,081 3.9 321.9
Finland 1,532,763 3.5 295.1
Switzerland 1,505,058 3.4 206.6
Norway 1,367,973 3.1 302.7
Austria 1,284,933 2.9 159.3
Russia 874,500 2.0 6.0
Hungary 491,839 1.1 48.2
Czech Republic 443,299 1.0 43.1
Portugal 419,402 0.9 40.5
Greece 294,670 0.66 28.7
Romania 220,242 0.50 9.8
Estonia 201,684 0.45 147.6
Ireland 163,346 0.38 45.1
Ukraine 130,569 0.29 2.6
Slovakia 128,002 0.29 23.9
Iceland 126,368 0.28 453.4
European Union 39,981,400 90.1 89.3
Europe 44,392,800   63,2


In addition to the continuing (and surprising) growth of Italy and further development in the Netherlands, rencent changes include an acceleration in France and a strong increase in Poland.

This graph shows the situation, in the first half of 2004, in the 15 European countries with over 500,000 internet hosts.


Internet hosts in 15 European countries
countries with over 500,000 hosts
 

15 countries


This is an update of the graph showing density (hosts per 1000 inhabitants) in the 25 European countries with over 100,000 internet hosts.


Internet hosts per 1000 ihabitants
in 25 European countries

density graph

And this is the density picture as a map of Europe.


Internet hosts per 1000 inhabitants

Europe


There is considerable growth almost everywhere in Europe, but there are still great differences in an always changing and evolving situation.

 

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loghino.gif (1071 byte) 4. Latin America, Asia and Africa


In the data section there is an analysis of large language communities that includes a description of internet development in Latin America.

This table shows the situation in the 16 Latin American countries with over 5,000 internet hosts.


  Number of hosts
June 2004
Per 1000
inhabit.
Brazil 3,458,773 20.5
Mexico 1,523,277 15.6
Argentina 926,667 25.7
Chile 212,250 14.2
Colombia 184,751 4.6
Peru 110,118 4.2
Uruguay 108,188 34.2
Dominican Rep. 65,494 7.7
Venezuela 38,025 1.6
Guatemala 23,743 2.1
Costa Rica 11,194 2.9
Nicaragua 10,009 1.9
Panama 9,626 3.4
Paraguay 9,243 1.8
Ecuador 8,800 0.7
Bolivia 8,346 1.0
Latin America 6,734,400 13.9


This graph shows density (internet hosts per thousand inhabitants.)


Internet hosts per 1000 inhabitants
in 16 Latin American countries


density graph


And this is density in Latin America seen as a map.


Internet hosts per 1000 inhabitants

map


Simple arithmetic indicates that by now Argentina has probably become the third Latin American country with over a million internet hosts. There is relevant growth in several other countries. A more detailed analysis (including a graph in relation to income) is in the report on large language communities.




Here is a summary of a new report in the data section that covers the situation in Asia. This table includes the 19 countries (of 50 in Asia) with over 10,000 internet hosts.


  Number of hosts
June 2004
% growth
in two years
Per 1000
inhabit.
Japan 16,445,223 + 88.7 129.6
Taiwan 3,153,004 + 73.8 149.7
Hong Kong 783,371 + 102.1 116.8
Israel 754,244 + 224.7 128.5
South Korea 600,000 n.a.   13.5
Singapore 503,099 + 48.0 154.2
Turkey 474,129 + 187.0 7.5
Thailand 360,255 + 302.3 5.9
China 162,421 + 79.8 0.13
India 143,654 + 73.1 0.14
Malaysia 135,082 + 70.0 5.8
Indonesia 111,630 + 111.2 0.5
Arab Emirates 107,966 + 32.6 36.7
Philippines 65,390 + 117.7 0.86
Cyprus 27,966 + 94.1 40.6
Pakistan 25,079 + 73.3 0.19
Saudi Arabia 17,838 + 78.0 0.86
Kazakhstan 12,526 + 60.1 0.84
Lebanon 12,492 + 62.9 4.0
Asia 23,690,000 + 86.3 6.3


There are dramatic differences in Asia. As shown in this chart of density (hosts per 1000 inhabitants) in the same 19 countries.


Internet hosts per 1000 inhabitants
in 19 countries in Asia


density graph


A few small contries, with less than 10,000 hosts, have higher density of internet activity than most of Asia. The picture can be summarized in a map that includes the central and southern part of the continent, from the Middle East to East Asia.


Internet hosts per 1000 inhabitants

map


In the report on large language communities there is an analysis of the Chinese culture countries.




Another document in the data section covers the situation of the internet in Africa, that was summarized in issue 72 (August 2004) and here is updated. This table includes the 13 African countries with over a million inhabitants and over a thousand internet hosts.


  Number of
hosts 2004
% growth
in two years
Per 1000
inhabit.
South Africa 350,501 + 42 8.1
Morocco 71,393 n.a.   2.88
Egypt 23,407 + 318 0.39
Kenya 10,016 + 354 0.33
Zimbabwe 8,055 + 130 0.77
Mozambique 7,167 n.a.   0.41
Tanzania 5,908 + 200 0.17
Namibia 4,632 n.a.   3.06
Botswana 2,097 + 65 1.23
Zambia 2,342 + 114 0.25
Rwanda 1,744 + 54 0.23
Swaziland 2,642 + 80 2.56
Nigeria 2,321 + 150 0.02
Africa 497,000 + 76 0.61


This graph shows density in the same countries (except South Africa.)


Internet hosts per 1000 inhabitants
in 12 African countries


density graph


Most of Africa has density comparable to, or lower than, Nigeria. New data show a higher hostcount on Morocco, that appears to be now the second largest country in the internet in the continent, though far behind South Africa.

This is the density picture seen as a map.


Internet hosts per 1000 inhabitants

map


The picture is changing around the world. There are different speeds of growth, and different density levels, in all areas, from the most advanced (such as North America and Europe) to the least developed (such as Africa and a large part of Asia). There is considerable potential for growth practically everywhere.

 

 

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