Unlike Brown’s Job
this had not “disappeared”.
I hadn’t placed it here, so far,
because it’s still around
and fairly well known.

But... why not?

Surce unknown – “circa” 1990

Yesbutters don’t just kill ideas.
They kill companies, even entire industries.

The yesbutters have all the answers.

Yesbut we’re different. Yesbut we can’t afford it.

Yesbut our business doesn’t need it.

Yesbut we couldn’t sell it to our workforce.

Yesbut we can’t explain it to our shareholders.

Yesbut let’s wait and see.

All the answers. All the wrong answers.

Whynotters move Companies

The next time you’re in a meeting, look around and identify
the yesbutters, the notnowers and the whynotters.
God bless the whynotters. They dare to dream. And to act.
By acting, they achieve what others see as unachievable.

Why not, indeed?

Before the yesbutters yesbut you right out of business.


Apparently nobody knows who wrote this little “classic”.  It was creeping around the grapevine, and surfaced in different places around the world, in the late Eighties or early Nineties.  As far as I know, it wasn’t written much earlier.

Giancarlo Livraghi   gian@gandalf.it

March 2002

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